About
Scrunch is an AI Customer Experience Platform built to help brands monitor, understand, and optimize their presence across AI-powered search engines and the agents that crawl the web. It tracks how your brand and competitors appear in responses from ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot — providing prompt-level analytics, citation tracking, and competitor positioning data in a single dashboard. Its Agent Experience Platform (AXP) layer goes further: it identifies when AI bots visit your site, detects crawl errors, and serves AI-optimized content to those agents without altering what human visitors see. Trusted by enterprise brands including Lenovo, Skims, and Crunchbase, Scrunch is purpose-built for organizations that treat AI search visibility as a first-class channel.
✓ Strengths
- ✓Purpose-built for monitoring brand presence across ChatGPT, Perplexity, Google AI, and Copilot
- ✓Agent Experience Platform (AXP) delivers AI-optimized content without disrupting human UX
- ✓Real-time AI bot traffic monitoring with citation and ranking analytics
- ✓SOC 2 Type II compliant — enterprise-ready from day one
- ✓Multi-brand, multi-region deployment at scale
⚠ Weaknesses
- ⚠$250/month floor makes it inaccessible for small teams and solo operators
- ⚠Core plan caps at 125 prompts and 4 LLMs — Enterprise needed for broader coverage
- ⚠No built-in content creation or on-page optimization tooling
- ⚠Limited self-serve onboarding; demo-first buying journey
CogNerd Take
Reviewed 2026-03-17Scrunch is one of the most complete AI visibility monitoring platforms available today. Where most SEO tools are retrofitting AI-tracking onto existing keyword infrastructure, Scrunch is built from the ground up around LLM surfaces — tracking how your brand appears in ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot.
The Agent Experience Platform (AXP) layer is particularly interesting: it intercepts AI bot traffic and serves optimized content to agents without touching the human user experience. For brands serious about GEO and answer engine presence, this is a meaningful technical differentiator.
The catch: it's priced for enterprise. At $250/month entry and custom pricing for anything beyond the basics, it's firmly in the "sales-led" tier. Smaller teams wanting LLM monitoring will find CogNerd's GEO tools a more accessible starting point before stepping up to Scrunch's depth.
Worth a serious look for any enterprise or agency running multi-brand AI visibility programmes.
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